Urban Airship focuses on managing mobile relationships

03/6/2013 | ClickZ

Mobile relationship management is a new focus for Urban Airship as the company addresses marketers' concerns over the complexities and ever-changing nature of mobile. "With MRM, we're expanding the value we bring to organizations through broader business-user-friendly solutions coupled with best practices services that will help unlock the value of customer data and keep their connected customers closer," said CEO Scott Kveton.

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