Appetizers, sides drive more dining decisions, survey says

03/6/2014 | American City Business Journals · FastCasual.com

Nearly half of diners are less likely to order an entree if they don't like the side dish that comes with it, according to a new Technomic survey that highlights the growing importance of starters and sides in the age of snacking. Some 52% of respondents say they share their starters. Small plates are ordered as appetizers by 38% of respondents, while 30% say they're the meal.

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American City Business Journals · FastCasual.com

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