Consider customer needs when developing a loyalty strategy

03/6/2014 | American City Business Journals

A customer-retention strategy can do wonders for your business if you sell products that consumers need on a regular basis. Think about what customers want, and consider what you can afford to give them, writes Sheila Kloefkorn, CEO of KEO Marketing. "If you're selling to an older demographic on a fixed income, any type of discount will likely be most appreciated," Kloefkorn writes. "A wealthier clientele might appreciate extra service perks such as free valet parking, complimentary coffee or free alterations."

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