The late change Cadillac's CMO made to an America-loving ad

03/6/2014 | Automotive News

Cadillac's "Poolside" ad shows a wealthy man talking about Americans working harder and longer than those in other countries, drawing fire from some corners as being overly materialistic. Cadillac Chief Marketing Officer Uwe Ellinghaus said the spot generated the buzz Cadillac wanted, but added that he made a late tweak to the ad -- making the featured car a hybrid -- to make it "more socially palatable." Ellinghaus said he supports the commercial, but it "is something that I'd never, ever use to build the brand globally."

View Full Article in:

Automotive News

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY