Mondelez says Facebook will be "core" of its media strategy

Mondelez International has signed a "global strategic partnership" with Facebook that covers 52 countries and includes access to Facebook's research capabilities and new programs. Mondelez is putting the social network "at the core of our media investment plans," said Bonin Bough, vice president of global media and consumer engagement at Mondelez. Bough added, "It's about digitizing our entire approach to communications."

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Advertising Age (free access for SmartBrief readers) · American City Business Journals

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