Mondelez says Facebook will be "core" of its media strategy

Mondelez International has signed a "global strategic partnership" with Facebook that covers 52 countries and includes access to Facebook's research capabilities and new programs. Mondelez is putting the social network "at the core of our media investment plans," said Bonin Bough, vice president of global media and consumer engagement at Mondelez. Bough added, "It's about digitizing our entire approach to communications."

View Full Article in:

Advertising Age (free access for SmartBrief readers) · American City Business Journals

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO