Nissan touts personalization with Instagram campaign

03/6/2014 | MarketingWeek.co.uk (U.K.) (free content)

Nissan Motor is showing off customization options for the Juke with an Instagram campaign that encourages fans to post photos representing their personalities using hashtag #JukeDNA. The automaker responds with images of a personalized Juke based on the photos. "When you look at the people generally using Instagram, which is generally late teens up until mid to late 30s, then you have the perfect Juke target buyer," said David Parkinson, general manager of social and digital engagement for Nissan Europe.

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