Shoppers choose supermarkets based on fresh, healthy foods, experts say

03/6/2014 | Supermarket News (free registration)

The availability of fresh and healthy foods has replaced convenience as the main reason shoppers choose a supermarket, industry executives said Thursday at Expo West. "For 100 years the supermarket model has been based on convenience," Retail Insights President Jay Jacobowitz said. "But today fresh, healthy foods and wellness are challenging convenience."

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