Tips for building a business through events

03/6/2014 | Small Business Trends

Hosting events can help drum up business for a store, Rieva Lesonsky writes. Identify your target audience and determine how much you are willing to spend, gather information from customers during the event itself, and then reach out to them later, Lesonsky writes. "Get them back into your store by providing a special offer or discount that's good for a limited time," she writes.

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