Vice is creating millennial documentaries for AT&T

To reach a young generation of consumers whose smartphone is never out of reach, AT&T has turned to Vice Media to create documentary videos for a "Mobile Movement" project. Vice's videos highlighting youth culture and phone use will run at this year's South by Southwest conference alongside other AT&T Web series targeting the same demographic. "We know the most important technology to this generation is their cellphone," said AT&T Mobility Chief Marketing Officer David Christopher.

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