Ray-Ban aims for a hipper shade of marketing

03/7/2007 | NYTimes.com

For its new $30 million campaign for Ray-Ban sunglasses, aimed at the 18-to-25 set, Omnicom Group's TBWA/Chiat/Day is urging them to "Never hide" their true selves by choosing the shades as a fashion accessory. The intentionally ironic effort will include amateur-style clips posted on YouTube and Ray-Ban's site.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide