Report: Online TV promos less than sum of parts

03/7/2007 | Mediaweek

Although the TV networks have fully committed to publicizing their top series via digital media, their use of multiple partners to carry out their online efforts is reducing their impact, according to a new report from search agency 360i. "When all the channels are connected, it will be easier for consumers to navigate through the entire campaign and remain engaged with the brand," said David Berkowitz, director of emerging media for 360i.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC