Report: Online TV promos less than sum of parts

03/7/2007 | Mediaweek

Although the TV networks have fully committed to publicizing their top series via digital media, their use of multiple partners to carry out their online efforts is reducing their impact, according to a new report from search agency 360i. "When all the channels are connected, it will be easier for consumers to navigate through the entire campaign and remain engaged with the brand," said David Berkowitz, director of emerging media for 360i.

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