Unilever exec: Digital should be part of marketing's big picture

03/7/2007 | Advertising Age (tiered subscription model)

Marketers who integrate online efforts into media plans will have much more success in reaching consumers, according to Babs Rangaiah, director of media and entertainment for Unilever USA. Rangaiah, speaking at Advertising Age's first Digital Marketing Conference, made his case for digital inclusion by citing Unilever's use of the Web to reach its target female audience for its Dove products.

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