Lowe's launches big spring marketing push

03/7/2008 | NYTimes.com

Can virtual spring bring literal sales? That's the question for home-improvement chain Lowe's as it launches an online marketing campaign featuring Sunnyville, a virtual town where the grass needs mowing and the hedges need trimming. In the past two spring seasons, the company spent $85 million to $90 million persuading consumers to "Welcome back spring" by spending on outdoor supplies.

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