Thou shalt read these 11 Twitter commandments

03/7/2010 | Big Money, The

Since 70% of U.S. companies still don't have a social-media policy, Bernhard Warner of Social Media Influence offers his own 11-point guide for businesses using Twitter and other services. Among his rules: Avoid banal corporate news, give credit where it's due and don't shy away from bad news.

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