Customer service will become more social, firm predicts

03/7/2011 | MediaPost Communications

Last year, 5% of large firms used their online communities to aid customer-support efforts, but by 2013, 30% of large companies will have embraced the trend as more customers look to use social tools to circumvent other customer-service options, according to Gartner. "We expect the high-profile nature of social networks and social CRM for customer service to rapidly advance adoption from early adopter to mainstream deployments," said Drew Kraus, Gartner's research chief.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA