Mobile industry looks to find its own solutions for ad privacy issue

03/7/2011 | Advertising Age (tiered subscription model)

Mobile marketers face different challenges than their online counterparts in trying to strike a balance between using ad targeting and addressing privacy concerns. The online behavioral ad option icon, for example, doesn't always translate to the smaller mobile screen. The MMA is among the groups working on self-regulations that will be appropriate to the mobile segment.

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