Going local helps SMBs find new customers

03/7/2012 | eMarketer

Small businesses are increasingly relying on local online campaigns to boost business. Almost two-thirds of SMBs say that driving new business or luring back existing customers are why they are using hyperlocal digital ads, a study found. Local publishing sites remain SMBs' favorite platform for local campaigns, with location-based social tools and daily-deal services also playing an important role.

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