Next-gen McDonald's franchisees find new recipes for success

03/7/2012 | Wall Street Journal, The

The rising number of next-generation McDonald's franchisees are devising new ideas to boost sales at the quickservice chain, including meeting growing demands for healthier meals and instituting more sustainable practices. Premium Angus burgers, free Wi-Fi, picture-based ordering and credit card capabilities have all been attributed to the new generation of owners.

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Wall Street Journal, The

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