Amazon launches first monobrand fashion site

03/7/2013 | Women's Wear Daily (subscription required)

Amazon has introduced its first single-brand fashion website, selling Derek Lam's 10 Crosby line. "It's so ripe for innovation, and if we can give customers a beautiful, branded 10 Crosby experience -- and couple it with the ease of shopping on Amazon and all the service that our customer relies on -- it's a genius combination," Amazon Fashion President Cathy Beaudoin said.

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