Black consumers present highest mobile aptitude

03/7/2013 | Progressive Grocer

Research by Prosper Insights & Analytics shows that black consumers score highest in mobile aptitude, indicating greater use of mobile devices, particularly to assist with purchases. Shoppers with high mobile aptitude are likely to treat bricks-and-mortar stores as showrooms and use their devices to comparison-shop, get more information on products and seek discounts and deals.

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