Land O' Lakes links with Feed America in Pinterest promo

03/7/2013 | MediaPost Communications

Land O' Lakes' "Pin a Meal, Give a Meal" promotion puts recipes up on Pinterest in partnership with Feeding America. The butter brand will donate $1 to the hunger-fighting charity for each recipe pinned or re-pinned to a Pinterest board designed for the campaign. The Colle + McVoy agency is handling the campaign.

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