Loyalty to the brand bodes well for Starbucks

03/7/2013 | Huffington Post, The

Starbucks has generated such brand loyalty among coffee drinkers that it continues to outperform competitors, from Dunkin' Donuts and Krispy Kreme to independent and artisan coffee houses, says branding expert Priya Raghubir. "Starbucks stands for coffee; it's converted that into an experience."

View Full Article in:

Huffington Post, The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations