Loyalty to the brand bodes well for Starbucks

03/7/2013 | Huffington Post, The

Starbucks has generated such brand loyalty among coffee drinkers that it continues to outperform competitors, from Dunkin' Donuts and Krispy Kreme to independent and artisan coffee houses, says branding expert Priya Raghubir. "Starbucks stands for coffee; it's converted that into an experience."

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Huffington Post, The

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