Marketing is finally starting to benefit from enterprise solutions, Cory Treffiletti writes. "These kinds of solutions create efficiency, scale and better performance for marketers, much like other enterprise solutions do for other business categories like CRM, operations and finance," he writes.
Opinion: Marketing is entering a new era of enterprise solutions
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Pandora Media, Inc.
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|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
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American City Business Journals/The Business Journals