Personalization is key for passenger experience, IATA says

03/7/2013 | FutureTravelExperience.com (U.K.)

Personalization will be a key driver for the passenger experience, according to the International Air Transport Association. "The degree of personalization that the passenger wants is growing, and every passenger requires slightly different things," said Paul Behan, the head of passenger experience at IATA.

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FutureTravelExperience.com (U.K.)

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