As business-to-business content marketers are able to publish content directly on LinkedIn alongside its top Influencers, marketers should be prepared to pay for wide content distribution and work hard to rise above the noise generated by hundreds publishing on the site, writes Eric Wittlake. As on other networks, "the audience's voice is nearly as loud as yours. They won't like your disguised self-promotional content and they will let you know," Wittlake adds.
6 predictions on B2B LinkedIn content marketing
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