To get customer attention, be quirky

03/7/2014 | Andy Sernovitz blog

Companies that have a "crazy" factor or an unusual service that adds fun to the brand are better at drawing attention, Andy Sernovitz writes. He cites Dogfish Head Craft Brewery, which has a hip-hop group led by the brewery's founder, and Kabuto Noodles, which offers holiday revelers a ride to work equipped with a hangover kit that includes noodles, painkillers and sunglasses.

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Andy Sernovitz blog

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