Ooyala: Take a varied approach to branded video content

03/7/2014 | MediaPost Communications

Nearly 80% of marketers are uses branded content, particularly video, in response to the growing trend of consumers researching products on mobile devices before making purchases, according to video platform Ooyala. The company advises marketers to make sure their video campaigns work across devices and include a social focus in addition to emphasizing the brand and specific products.

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