Why one startup chose to focus on desktop over mobile

03/7/2014 | Bloomberg

Findery co-founder Caterina Flake says her startup, which creates interactive maps that people around the world can pin stories on, chose to focus on desktop users for its early development because the site needed content to be useful to its community. The site, launched in 2012, thrives on users with keyboards to input rich content, she noted, and that content provided a strong basis for the launch of Findery's mobile application.

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