Why startup leaders are planning for a low-key SXSW


Many startup leaders are planning to take a low-key approach to this year's South By Southwest festival, eschewing expensive parties and other events. "10 years ago, my favorite part of SXSW was the small dinners -- people are trying to bring that back," said Matt Mullenweg, CEO of Automattic. In addition, Twitter is among tech companies planning more modest showings than in years past.

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