Arby's latest fast food project for "The Apprentice"

03/8/2006 | Brandweek

Contestants on NBC's "The Apprentice" will work on a project involving Arby's "Chicken Naturals" line on the April 3 episode of the Donald Trump-led reality show. The Arby's tie-in marks the third time in five seasons that the show has featured a fast food chain. "It's a natural fit for [the show]," said Brad Adgate, SVP of research at Horizon Media, New York. "You're talking about would-be entrepreneurs who want to get into business. Marketing and selling things is a big part of that."

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