And the award for best social strategy goes to...

03/8/2010 | USA Today

Several advertisers sought to capitalize on their TV spots during Sunday's Academy Awards broadcast by touting their social-media campaigns. Cottonelle tried to start online chatter about toilet-paper use, while J.C. Penney decided to premiere its ads on Facebook before the show began. Experts say that this year, online buzz is the prize everyone's after. "It's no longer smart just to buy on the Academy Awards," says consultant Charlene Li. "You have to tie into social media so that people talk about you."

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY