Can marketers tune in to video-chat?

03/8/2010 | Advertising Age (tiered subscription model)

Video services offer marketers a way to go beyond 140-character tweets and forge in-depth, human connections with their customers, experts argue. Video focus groups and webcasts are starting to take off, but chat-based marketing does carry risks, they note, because marketers have little control over the content on hot video platforms such as ChatRoulette.

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