How Corning turns fresh ideas into profits

03/8/2010 | Strategy+Business magazine (free registration)

Specialty-glass manufacturer Corning has a five-step strategy for bringing innovative ideas to market -- and unlike most companies' stage-gate innovation processes, Corning's methods actually work, writes William J. Holstein. The company makes sure managers at all levels know innovation is a top priority, and that they won't be penalized for missing budgets if that's what it takes to bring fresh ideas to market.

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