Online storefronts are going the sponsored ad link route

03/8/2010 | Advertising Age (tiered subscription model)

In the quest to make money, way away from direct product sales, top e-tailers are pulling sponsored ad links onto their sites. The move, according to industry watchers, is a good strategy. "Everyone is trying to figure out ways to make money off of the traffic on their site," said Sucharita Mulpuru, vice president-principal analyst at Forrester.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA