Personalized recruiting can have a big payoff

03/8/2010 |

Targeting only one person for recruitment -- then using multiple marketing ploys to attract that person's attention -- can have a much broader impact, John Sullivan writes. It can attract interest from other candidates and boost the company's brand, he writes. "[R]arely are recruiting efforts 100% successful, but one-to-one efforts almost always produce positive results," he writes.

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