Study: More money to be spent on online ads than print this year

03/8/2010 | Financial Times (tiered subscription model)

Online advertising and marketing spending in the U.S. is forecast to reach $119.6 billion, a 9.6% increase. Meanwhile, print advertising spending is expected to fall 3% to $111.5 billion, according to an industry survey. Outsell Vice President Chuck Richard said the figures represented a trend among advertisers and marketers. "Advertisers and marketers don't just want leads," Richard said. "It's, 'Give me the people who are prone to buy and receptive to the message.'"

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