Video chat emerges as market research alternative

03/8/2010 | Advertising Age (tiered subscription model)

Companies are turning to video chat in lieu of focus groups and social-networking efforts. "Today people don't trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?" says Jackie Huba, author of a book on citizen marketing.

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