Digital marketing's role in the restaurant recovery

03/8/2011 | Social Coco blog

Restaurants are faced with a new set of challenges coming out of the recession, not the least of which is learning to make new digital tools and social media work to boost business, writes Paul Barron. Smaller fast-casual chains including Five Guys, Panera Bread and Firehouse Subs are finding innovative ways to use social media to increase their influence with consumers, and Barron offers a list of 10 tips for creating an effective, business-boosting digital and social media strategy.

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