Survey shows agencies must do better job to retain workers

03/8/2011 | Advertising Age (tiered subscription model)

Ad agencies are doing a poor job of nurturing their employees and instilling a sense of loyalty to their shops, according to a survey by the 4A's and Arnold. Seven in 10 of those surveyed would return a call to a recruiter, three in 10 of the employee ranks will no longer work for that agency within a year, and nearly all believe there are few obstacles to finding a new job because of the improving economy. Among the possible remedies are to recruit directly from schools to find talent; provide sabbaticals and pay for education as incentives; and to discuss career goals with workers.

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