Celebrity tweets didn't breach ad rules, U.K. regulator says

A campaign that saw celebrities post out-of-character tweets, followed by a message promoting the restorative powers of Snickers bars, didn't breach social media advertising rules, according to the U.K.'s Advertising Standard Authority. The initial "teaser" tweet wasn't flagged as sponsored content, but the follow-up message made it clear the celebrities had been paid for their participation in the campaign.

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