Extra-long spots are in vogue

03/8/2012 | Advertising Age (tiered subscription model)

Old Navy has prepped the latest in the new generation of extra-long commercials. Challenging the length of minute-busting spots by Chipotle, GM and Cartier's road-blocked 3½ minute spot, the Gap brand is launching a two-minute infomercial-style commercial to premiere on NBCUniversal's E! network shows.

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