Extra-long spots are in vogue

03/8/2012 | Advertising Age (tiered subscription model)

Old Navy has prepped the latest in the new generation of extra-long commercials. Challenging the length of minute-busting spots by Chipotle, GM and Cartier's road-blocked 3½ minute spot, the Gap brand is launching a two-minute infomercial-style commercial to premiere on NBCUniversal's E! network shows.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY