Focus on food sales pays off for Morrison

03/8/2012 | Wall Street Journal, The

U.K. grocery chain Wm Morrison Supermarkets reported a 7% increase in 2011 sales, buoyed by a focus on food sales, which remained relatively strong as consumer spending in nonfood categories slowed. The chain plans to roll out its fresh-food format, which features artisan butchers, bakers and fishmongers, to 15% of stores in the first half of 2012.

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