Why good designers never stop making stuff

03/8/2012 | Metacool blog

There's no magic recipe for coming up with innovative designs, and strategies that seek to compartmentalize creative processes are bound to fail, writes Diego Rodriguez. Good designers are constantly testing ideas and projects, and they learn to turn their hacks and experiments into viable products. "Prototyping starts when the design process begins, and it never stops," Rodriguez writes. "We build to understand."

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