Women want cosmetics to work together, not apart

Women want their cosmetics to serve multiple purposes, not just one. McCann WorldGroup's new "Truth About Beauty" study revealed women want products that work together. "Women don't think about products in isolation. If they buy a self-tanning cream, they want the right accompanying moisturizer or exfoliator," McCann's Laura Simpson said.

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Marketing Week (U.K.) Digital Strategy Supplement

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