How business owners without technical expertise are building apps

03/8/2013 | Wall Street Journal, The

Some small-business owners without technical backgrounds are creating applications for their companies through online app-building tools, by taking online courses to brush up on their skills or by attending local mobile-developer boot camps. For example, Keith Brown, who owns Austin Tree Experts in Texas, used an app builder and online tutorials to create an app that gives employees and customers information about trees.

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Wall Street Journal, The

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