Room rates will continue to fuel hotel growth in 2013, study finds

03/8/2013 | TravelPulse

TravelClick's North American Hospitality Review for February indicates that average daily rate will continue to be responsible for growth in the hotel industry this year. "Based on TravelClick data, while committed occupancy is showing a steady increase as 2013 goes on, ADR remains the main source of growth for hotels. We expect to see this trend continue as we get further into the year," said Tim Hart, an executive vice president at TravelClick. The study found that average daily rate for February this year through January 2014 will rise 3.4%, as committed occupancy and revenue per available room are up 2.1% and 5.5%, respectively.

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