Wrigley prepares to launch gum with caffeine

03/8/2013 | Wall Street Journal, The

Wm. Wrigley Jr. plans to introduce Alert Energy Caffeine Gum in April, targeting consumers 25 and older who are seeking a portable energy boost. The gum, with a higher price point than traditional gum, will be offered in fruit and mint flavors but also will have a medicinal taste. The package will note that the gum is "not recommended for children or persons sensitive to caffeine."

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