P&G goes to the dogs to promote Febreze

03/9/2006 | Wall Street Journal, The

Procter & Gamble is helping to produce a series of 90-second cartoons about a family of dogs called "The Poocharellis," who solve their problems with the assistance of P&G air-freshener Febreze. The vignettes, or "showmericals," created in part by media services firm MediaVest, will air on Viacom's Nick at Nite in April.

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