Survey: Marketers want proof of online success

03/9/2007 | Adweek

Better metrics based on independent auditing would push spending on online ads beyond current record-breaking levels, according to a new survey conducted by the Audit Bureau of Circulations and NSON Opinion Research. The report found that two-thirds of marketers don't trust the accuracy of how their ad impressions are measured and reported, with 75% saying they would be more apt to buy ads on Web sites, e-newsletters and search engines if those venues were backed by independent audits.

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