Kroger, CPG companies team up for wireless coupons

03/9/2008 | Advertising Age (tiered subscription model)

Kroger Co. is partnering with leading CPG marketers Procter & Gamble, Clorox Co., Del Monte Foods, General Mills and Kimberly-Clark Corp. for the beta launch of a wireless coupon service. Rather than clipping coupons from newspapers, shoppers can store desired discount offers in their phones and redeem items at Kroger branches.

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